In my recent post The Purpose of Legal Advertising is to Inform the Public, Not to Support Newspapers, I wrote about news coverage of a New Jersey legislative bill that would have allowed the county sheriff to advertise the sales of foreclosed properties on the sheriff’s website in lieu of advertising in a traditional print newspaper. Predictably the news media is aghast at such a proposal because it threatens their revenue.
I noted that “[l]Legal advertising, whether of sheriff’s sales, land use applications or ordinances is required to provide notice to the public, not as a tax to support print newspapers. ” I further posited that proposals to provide notice by different means should be evaluated on their own terms based on their effectiveness as a tool for notice and not on their economic impact on newspapers.
That post should not be taken to mean that I want to eliminate legal advertising in print newspapers. In keeping with that caveat, this post will address some of the advantages of newspaper publication over posting notices on line.
First, there is an advantage in knowing where a notice is going to be published. Publication in the newspaper is traditional, and that is probably the first place most people who are actually looking for a notice are going to look to find it. If the party posting the notice is given the option of doing so online in lieu of publishing in print, a person looking for the notice might miss it.
Second, newspapers that publish legal notices will typically have a specific space assigned to that content and the reader who is looking for legal notices will be able to find it relatively easy. With the great variety of municipal and other government or websites (not to mention the lack of any particular common method of finding them), the reader looking for a particular notice might have to do quite a bit of searching.
Third, publication in a print newspaper is or will be a historical fact that merely has to be verified by an affidavit of publication or a copy of the newspaper itself. Once published a notice can never be unpublished. However, even if a legal notice is posted online in a timely fashion in a location where it can be found, it is all too possible for the notice (or the entire website) to become unavailable.
The foregoing are reasons supporting retention of newspapers as the location for legal notices and they have nothing to do with economic support for the print media.
Jay Bohn
June 28, 2021