There’s no doubt that print newspapers are in a world of hurt. Years ago they were doing well. Many cities had multiple, competing newspapers. Then consolidation set in, partially fueled by competition from other media (then radio and television, today the internet). The newspapers that remain are facing declining advertising revenues and subscriber bases, so they increase their prices (and/or reduce their publication schedule) leading to more subscriber losses, a continuing cycle. (Anybody else reminded of the United States Postal Service?)
I can only ascribe to desperation that someone thinks it’s a good idea to charge a premium for the Thanksgiving edition of the newspaper. True, Sunday editions are charged at a higher rate, but these typical had more or expanded content sections than weekday papers did. Also, Sunday papers used to have many advertising supplements, that could include enough coupon savings to justify the extra cost. But here’s a newsflash: Sunday advertising has all but disappeared. Advertisers (whose rates have presumably also increased) have decided to spend their advertising dollars elsewhere (or not at all) and rely upon their own websites. Thanksgiving of course used to have quite a few advertising supplements; now the “quite a” has disappeared, leaving just “few.”1 True, there were special content sections, but it looked like much of it was recycled from last Thanksgiving.
Jay Bohn
November 27, 2023
- I get two newspapers on Thursdays, one had five, the other three; most of the ads were two to four pages). ↩︎